Showcase of Artists
The showcase created a platform for seven up-and-coming artists to present their work to a live audience within an industry-relevant context. The event brought together a diverse range of voices spanning pop, hip hop, indie, jazz, and soul, highlighting individual artistic identities and the broader direction of a new generation of music.
Alongside the performances, the experience was expanded through listening tables. The tables acted as touchpoints where each artist was represented through audio selections and materials reflecting their artistic identity, which encouraged a deeper audience engagement.
Through active engagement with both the live performances and listening tables, guests were invited to participate in a competition offering prizes from the sponsors Clarion Hotel and Red Bull. A photobooth also contributed to the event’s visibility by generating organic content and extending its reach beyond the venue.
Together, the format created a cohesive showcase where performance and activations worked in parallel to highlight emerging artists within a shared live environment.
New Frequency
Co-Project Management & Creative Lead
As project manager, I shared the executive responsibility for the project alongside one co-lead. Together, we managed project planning, timeline coordination, deadline control, and budget oversight, continuously adapting the work to changes and challenges throughout the production process.
The project was executed by a team of approximately 25 people, organised into dedicated responsibility groups that supported both the planning phase and operated as event staff during the execution.
In addition to project management, I led the development of the event concept, visual identity, and graphic profile, as well as the execution of all marketing activities.
Graphic design
